“5 Scents. One Decision. No Guessing.”

“Your Full Rotation — Without Spending $500+”

🔹 MAIN OFFER ($99)

You get:
– 3x 30ml (core rotation)
– 2x 10ml (exploration / backup)

🔹 BUT CHANGE THE LANGUAGE:

Instead of:
“Pick 3 + 2 samples”

Say:

👉 “Build Your Rotation”

30mls =
– Work scent
– Evening scent
– Signature scent

10mls =
– Try something new
– Travel / backup

👉 “Upgrade to Executive Set” (+$30–$40)

Adds:
– +1 extra 10ml
– OR upgrade 1 scent to 50ml

🔥 OFFER:

👉 “Lock in your signature scent”

$49.99–$59.99/month

POSITIONING:

NOT:
“subscription”

Say:

👉 “Monthly Refill Plan”
👉 “Stay Stocked Plan”

“You’ve got your rotation…

Now make sure you never run out of the one you wear most.

Get it delivered monthly — no thinking, no reordering.”

🔥 STEP 2 — SUBSCRIPTION STACK VALUE

To make it hit:

INCLUDE:

– Free shipping
– 10–15% off
– Early access to new scents